Directorates

The Directorate of Media and Advertising at the Arab Private University seeks to play an important role in developing the university’s relationship with community institutions, whether educational, economic, social, or others, which contributes to deepening coordination and cooperation relations, which reflects positively on the university’s vision and goals, as it aspires. The Directorate seeks to develop and improve the university’s image and reputation, locally and internationally, through continuous care for the university’s general appearance and everything that would give the best image of it, and to work on using the most important marketing and promotion mechanisms that contribute to conveying this image to the community, in addition to the Directorate’s important role as a link. Communication between the university and the media with the aim of informing the public about the university’s goals and activities.

1. Managing the communication processes that occur between the university and other parties such as companies, institutions, and journalists.
2. Receiving guests.
3. Attending the university’s periodic meetings regarding media matters.
4. Introducing the university’s role and mission and striving to build a positive image of the university among its internal and external audiences.
5. Innovating modern and creative methods that help the university reach advanced stages of excellence.
6. Providing advisory and technical services in the field of public relations.
7. Answering all inquiries from the media, individuals, institutions and other companies.
8. Publishing all news and announcements related to the university and facilitating the task of media professionals and journalists to obtain information related to the university.
9. Interacting with the public and meeting their needs for information and facts.
10. Communicate with the media to spread the university’s message and the services it provides to students, and organize meetings and press conferences.
11. Following public opinion trends regarding the university’s activities and achievements.
12. Media documentation of all university activities.
13. Supporting colleges and departments in implementing events and conferences.
14. Following up on the social aspects and activities of all university members, including employees, professors, and students.
15. Building bridges of communication with Syrian universities.

1. Media Planning and Advertising Department:
   • Preparing a monthly and annual media plan that matches the requirements of academic circles and presenting it to the university president.
   • Design and develop the university’s visual identity.
   • Advertising planning, systematic marketing and promotion of the university in academic, economic and social circles.
   • Press coverage of all university activities and their publication.
   • Previous and subsequent promotion of any activity carried out by the university, its directorates and colleges.
   • Preparing and issuing bulletins related to university activities and distributing them inside and outside the university.
   • Assist and participate in organizing events, conferences, exhibitions, parties and other public relations activities.
   • Developing data for university cards for students and members of the university’s administrative and teaching staff in cooperation with the Programming Department.
2. Press Coverage and Editing Department:
   • Reading news bulletins.
   • Read articles and reports.
   • Conducting interviews
   • Write, edit and modify texts and provide backup copies of them.
   • Covering events and activities of various kinds.
   • Linguistic proofreading and editing.
   • Verify the validity of data and information.
3. Artistic and Graphic Production Department:
   • Making introductory and promotional video films and disseminating them through available digital windows.
   • Performing photography work (video – photography).
   • Implementation of artistic works (initial montage – image processing).
4. Media Translation Section:
   • Scope of work: Translation, proofreading and editing of media and archival materials.